Environmental Scan Paper Research Example | Topics and Well Written Essays - 1000 words - 2

Environmental Scan - Research Paper Example It is headquartered in US and it has various subsidiaries across the world. On the other hand, Safaricom is a telecommunication service company that is headquartered in Kenya. It offers its services in mobile service, data and internet to its mobile subscribers. The company has the highest number of subscribers in the area. It is not a multinational company. Both companies have a competitive edge over their rival companies. According to Singh (2012), competitive edge refers to an advantage that a company has over its rival company (p. 19). This advantage arises through various ways including, offering services of high value by either providing services that are of higher benefits or by means or lowering the price of the products, using marketing strategies and many other ways that justifies higher prices (Wheelen & Hunger, 2010, p. 28). Competitive advantage allows a company to earn high returns on its investments above the cost of investment (Wheelen & Hunger, 2010, p. 28). Therefore, a competitive edge should not only project better performance when compared to competitors but should endeavor to provide genuine value to the customers to ensure that they remain dominant in the market. Dell’s competitive advantage is in its range of products that it offers. It offers wide range of products that are highly needed by the customers. Its products are of high quality. Furthermore, it has already established a brand in the market and this makes it have a competitive advantage. Furthermore, it engages in wide range of advertising and marketing strategies that have enabled it to reach out to many potential customers across the world. Its strategies include, ensuring that, they produce goods that match the needs of the clients. They also ensure that their products are distributed to the clients the moment they are ordered. This has made the company to remain competitive. On the other hand,